Melissa Peralta

BET 2019 Social Awards

The one-of-a-kind Social Awards needed a fresh graphics package. The concept, “Every Story Matters” is inspired by the most popular sharing formats - Instagram stories. The reel I cut below showcases our team’s hard work as experienced on-air by viewers.

Art Director: Eric Franklin / Lead Design: Melissa Peralta / Design & Animation: Melissa Peralta & Luis Moya / Writer, Producer: Ramon Pesante

Alternate styleframes & Pitch concept

“Web Cred” focused on how influential Black culture is to all of social media while giving credit where credit is due. Viewers would tune in to amplified vaporwave stylized gifs/memes. I had a lot of fun executing a few styleframes.